Apple has joined the ranks of brands that have launched animated campaigns for this holiday season, unveiling a charming stop-motion animated video that treats the themes of creativity and sharing.
“Share Your Gifts” is an integrated campaign devised by TBWA\Media Arts Lab, and the animation was done by the Buck Productions. The flagship spot follows Sofia, a young woman who hides her creativity from everyone, until she realizes that her Gift can bring joy to others.
https://youtu.be/3dJCroCMBPM
The video was created with a mix of CGI and handmade characters, which gives it the charming, unusual style, and the soundtrack is an original score ‘Come Out and Play’, by 16-year-old Billie Eilish who wrote and recorded the song on her Mac.
