Antonela Buterin is the new Head of Digital at Studio Sonda. In this role, she will be responsible for the development and management of digital strategies, content and communications, both for the studio itself and for its partners and clients.
Sonda is an internationally awarded creative studio for design and communications that, from Vižinada, an Istrian town of just over 300 residents, develops brands, products, projects and programmes with the aim of connecting creativity with tangible market results. The studio builds its work in collaboration with colleagues, the community and business partners, and now plans to further develop the same approach in the digital space.
The new appointment is part of the further development of Sonda’s digital capabilities, with a focus on connecting strategy, content and the new opportunities offered by digital channels and platforms.
Buterin brings several years of experience in digital marketing and communications to the new role. Throughout her career, she has worked on the development and implementation of digital and content strategies, social media management, content creation, as well as monitoring and analysing the results of digital activities.
She has built her experience across a range of channels and formats, from social media and digital campaigns to video content and communications adapted to different audiences and platforms.
“I’m looking forward to the new role, new challenges and everything we are yet to create as a team,” said Buterin.
Sonda plans to develop its digital department through its own projects, including the Designed by People platform, as well as through work for partners and clients, exploring new ways for brands to communicate in the contemporary digital environment.
