The largest international business forum, which brings together the most important players from the world of content broadcasters, NATPE, in collaboration with the leading media platform on the European media market, CEETV, for the second consecutive year in the prestigious competition PITCH & PLAY LIVE in Budapest selected the most innovative television formats last year.
The three member committee faced a difficult challenge. Their task was select the most original and best television format of Europe for the last year. Three finalists competed for the main prize. Among them was the project of Pro Plus media house, Start It Up Slovenia, which was awarded the public award for its originality.
All formats were rated based on three criteria: the originality of the idea, its universality, and whether the format has international potential. Taking all three criteria into consideration, Start It Up Slovenia added another award after winning silver at the Warc International Awards 2017.
“We have recognized that young people in Slovenia have excellent business ideas, but don’t have enough tools to make a breakthrough in the market. The format of Start It Up Slovenia filled this gap and thus contributed to the realization of business opportunities in the Slovenian market. The success and international recognition of this format surpass all initial expectations. In addition to the public award, we are also thrilled with the invitation to officially present the show at the largest international event NATPE Miami in January 2018, which brings together 6,000 participants from all over the world,” said Aleš Muhič, Marketing Director of PRO PLUS.
The Start it Up Slovenia project was designed by agencies Fomitas BBDO and Direct Media Ljubljana for their client Spar Slovenia.
