Native is the talk of the town. It’s already a staple in any good advertising campaign, and it’s no wonder because it really gives good results, not only from the standpoint of marketing, but also good PR. But as everything has its pros and cons, advertisers and PR experts spend a lot of energy on placement of native. Good text needs to be prepared, good terms need to be agreed for its distribution in the media, and then results need to be tracked, which are more often measured by the total number of impressions, rather than the actual number of click, ie actual views of a given content.
As an answer to this the Native Network was created. This service, so far well-known in most of its segments in the region, has now also come to the Serbian market, within the Represent System.
Thanks to sophisticated software, with just one click the content goes to the agreed number of leading informative or entertaining portals, whereby on each of them the content is published in the form adequate for the portal, not as a copy of the same version.
If we look from the aspect of PR, this is brilliant news because it saves the time to place information on multiple media at the same time. From the advertisers’ point of view, this content is drastically more relevant than, say, banners, which, if we trust the statistics, are hardly trusted by anyone at this point. And the whole thing is the best from the perspective of a reader, because the reader gets the content he wants to read instead of the ads that they may not even notice, although they might be useful for them. Such content is viewed by the reader as part of the portal, along with all the other features. It does not differ from them, so the readers don’t perceive it as an “alien body”.
It should be borne in mind that fitting into the existing visual identity of the media is very important because the content will be relevant and the audience will trust it.
“Keeping in mind our long-standing experience in dealing with PR customers, as well as experience in creating and distributing content through digital media, we have recognized that we can offer more services and provide clients with even better communications results. Within Native Network service, we will prepare content that is fully compatible with the media to which we forward it through highly sophisticated software,” explained Borislav Miljanović, CEO of Represent System, and announced that the service will currently be rolled out in the Serbian market, but that the plan is to apply it in the countries of the region where the Represent System is already doing business successfully.
