Source: AdAge
Diet Coke has selected Anomaly to handle a significant creative assignment as Coca-Cola Co. prepares to reposition the struggling soda brand. The marketer put Diet Coke into review last year after parting ways with Droga5 in what was described as a mutual decision to split.
Anomaly will handle the brand from its Los Angeles office. Coke confirmed Anomaly’s selection in a statement to Ad Age: “Coca-Cola North America marketing maintains a strong roster of agencies that help craft meaningful communication for our brands. Diet Coke has selected Anomaly L.A. for its latest brand creative assignment. We look forward to collaborating with the team to develop new work for Diet Coke.”
The win continues Anomaly’s new-business streak. The MDC Partners agency — which was named Ad Age’s Agency of the Year a couple of days ago for its 2016 accomplishments — went 14 for 14 last year on pitches, including picking up an assignment to handle Coca Cola Co.’s communications strategy for its 2018 World Cup sponsorship.
