Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Another year has passed and the competition for the Goodvertising Award this year was definitely tough. This is not an award you can enter, one is selected from thousands of campaigns from 2020. So, this is not about how much money you’ve got, the agency you’re working at – no, it’s about the greatest work!
Admittedly, it’s a tough award to win as only 10 campaigns make it to the Goodvertising top list. These are the greatest pieces of work, globally, because of their impact, potential and creativity! The awards are a lighthouse meant to inspire even greater work in the following year.
Founder and chairman Thomas Kolster elaborates:
“We are proud of this year’s winners and their exceptional work. I miss seeing more work tackling the climate emergency. Maybe it’s about time award shows around the world create a climate impact award? Or what about coming up with solutions to serve over 700 million people living in poverty? We were also surprised to not have seen more great work tackling the COVID19 health emergency, as educating people on the safety measures could literally be a matter of life and death. It would be wonderful to see more cases of creativity being used for good and to tackle pressing global issues.”
We want to congratulate all the winners this year, as their work is truly world-changing!
View the list of winners https://goodvertising.site/2020-goodvertsing-awards/
The Goodvertising Awards
The Goodvertising Awards have increasingly been professionalised from being a “Top 10” list back in 2013 to today being the result of a meticulous selection process
honouring the Top 10 greatest and most impactful campaigns from different parts of the world.
Goodvertising started off as an idea from ex-“ad man” Thomas Kolster, one of the early pioneers in the “do-good” space. The idea turned into a book, turned into a movement and community; with the aim of inspiring us all – advertisers, marketers, NGO’s and brands alike– to spark new and better solutions. Essentially, Goodvertising is set out to prove that doing good for people & planet is good for brand and bottom line. It’s that simple a correlation