PR agency Komunikacijski Laboratorij recently for its client McDonald’s Croatia organized an unusual walk with Andrea Andrassy and her friends, which could not possibly go unnoticed.
While some citizens of Zagreb slowly sipped their morning coffee, and others rushed to work, the famous Croatian comedian and columnist opted for a morning walk with a quite unusual bunch of friends. Suffice it to say that one of them went out into the street in his pajamas.
Andrea’s crew consisted of a sleepy dude in pajamas who addressed passersby half asleep, then a pumped-up jogger who decided to replace her tour on the embankment with a run around the city center, then a woman dragged along by her two playful dogs, and a supposedly important Croatian businessman who followed them with a grimly serious demeanor, browsing his e-mails on the phone.
This unusual bunch stopped passersby and gave them small pieces of paper. Namely, the world-renowned chain of restaurants, McDonald’s, brought together some mutually incompatible types of people, who with their unusual appearance promoted breakfast offer, which meets the needs of different types of people in cities all over Croatia.
The unusual crew led by Andrea Andrassy treated many passersby with coupons for breakfast at McDonald’s. And where did Andrea Andrassy and her four friends end up? Passers-by say they were last seen arguing who would eat the last piece of a McMuffin.
