And the UEPS’s recognitions for creativity in advertising go to…

RECOGNITION FOR PROMOTION OF SERBIAN ADVERTISING PRACTICE ABROAD

1. Title: How Ideas are Born, agency Communis DDB for IDEA/Agrokor
2. Title: Piran Idea – 15 Years, agency New Moment for Savet za novo mišljenje       
3. Title: Nova krila Evrope 2, agency New Moment for Air Serbia

RECOGNITION FOR PROMOTIONAL (INTEGRATED) CAMPAIGN

Food

1. Title: Plazma za svaki put – Pošalji Plazma razglednicu, agency Communis DDB for Bambi A.D.
2. Title: U sve se meša, agency Communis DDB for Dijamant A.D. Zrenjanin
3. Title: Iz srca suncokreta, agency Communis DDB for Dijamant A. D. Zrenjanin

Nonalcoholic beverages

1. Title: Dobro jutro džezveri, agency MMS – Leo Burnett for Doncafe Strauss Adratic
2. Title: Grand Black’n’Easy, kafa nove generacije, agency Idea Plus for Grand prom
3. Title: Grand kafa – Jedan krug oko šoljice, agency FCB Afirma for Grand Prom

Alcoholic beverages

1. Title: Amstel Premium Pilsener – Vreme je for prave stvari (Time for New Things), agency Communis DDB for Heineken Srbija
2. Title: Heineken Cities @WhereNext, agency Communis DDB for Heineken Srbija
3. Title: Lavovski poduhvat, agency New Moment for Carlsberg

House, office equipping and maintenance

1. Title: Ktitor novih ideja, agency Blumen Group for Ktitor

Car industry, transport, travel, tourism        

1. Title: Nova krila Evrope 2, agency New Moment for Air Serbia

Retail and services

1. Title: Ušće godina želja, agency Fullhouse Ogilvy for Ušće Shopping Center
2. Title: Tamo gde je srce moje, agency Communis DDB for Mercator S – Roda
3. Title: Tamo gde je porodica, agency Communis DDB for Mercator S – Roda

Health, beauty, fashion, sport, leisure, fun…

1. Title: Nike – We Run Belgrade, agency New Moment for Sport Time
2. Title: Reebok Buzzzin classic party, agency Communis DDB for Adidas Srbija-Reebok
3. Title: Modna kuća Luna – Warm White by Luna, agency Blumen

Culture and education

1. Title: Piran Idea – 15 godina, agency New Moment for Savet za novo mišljenje
2. Title: Umetnost za sve, agency New Moment for New Moment Gallery
3. Title: Dan komšija – Na kafi kod kneginje Ljubice, agency Srebrntuš for Grand prom

Communication products and services, and media

1. Title: Telenor Banka vodič, agency Direct Media for Telenor Bank
2. Title: Redizajniranje Prve Televizije, Prva televizija

Financial sector and services

1. Title: Keš kredit – Niže, niže, agency Ovation for UniCredit Bank
2. Title: Refinansirajući kredit 300.000, agency Grey for Eurobank
3. Title: Alpha keš – Manja rata, lakše se vraća, agency Communis DDB for Alpha Bank

Corporate advertising

1. Title: Kako preživeti grozan posao, agency Infostud 3
2. Title: Neotpjevana pjesma, agency Scholz&Friends
3. Title: Deset godina u Srbiji, agency Communis DDB for Alpha Bank

RECOGNITION FOR CAMPAIGN CREATED FOR DIRECT COMMUNICATION (DIRECT MARKETING)

1. Title: Mature, agency Srebrentuš for Grand prom
2. Title: Amstel Premium Pilsener – Novogodišnje iznenađenje, agency Communis DDB for Heineken Srbija
3. Title: Filmovi koji otvaraju oči, agency Scholz & Friends for Beogradski festival dokumentarnog filma

RECOGNITION FOR TV SPOT (INDIVIDUAL OR SERIES)

1. Title: Dobro jutro džezveri, agency Leo Burnett for Doncafe Strauss Adriatic
2. Title: Grand Black’n’Easy, kafa nove generacije, agency Idea Plus for Grand prom
3. Title: SBB Solutions Biz Smart paketi, agency Ovation for SBB

RECGNITION FOR RADIO SPOT                                   

1. Title: Dobro jutro džezveri, agency MMS – Leo Burnett for Doncafe Strauss Adriatic
2. Title: Ludilo cena, agency Grey for Đak sportska oprema
3. Title: Plazma za svaki put – Pošalji Plazma razglednicu, agency Communis DDB for Bambi

RECOGNITION FOR PRINT CAMPAIGN

1. Title: Plazma – Sve što ti treba, agency Communis DDB for Bambi
2. Title: Rat i plakat 1914-1918 – Plakati koji govore, Institut za istoriju oglašavanja
3. Title: Grand kafa – Jedan krug oko šoljice, agency FCB Afirma for Grand prom

RECOGNITION FOR OUTDOOR CAMPAIGN

1. Title: Rat i plakat 1914-1918 – Plakati koji govore, Institut za istoriju oglašavanja
2. Title: Filmovi koji će vas dotaći, agency Scholz & Friends for Beogradski festival dokumentarnog filma
3. Title: Grand kafa – Jedan krug oko šoljice, agency FCB Afirma for Grand prom

RECOGNITION FOR PR CAMPAIGN

Corporate PR

1. Title: Neotpevana pesma, agency Scholz & Friends
2. Title: Intesa Team, agency New Moment for Banca Intesa
3. Title: Svetska izložba EXPO Milano 2015, agency New Moment for Banca Intesa

Brand PR

1. Title: Kako preživeti grozan posao, Infostud 3
2. Title: Astra nad Beogradom, agency Scholz & Friends for Opel
3. Title: Apple u UniCredit banci, agency Ovation for UniCredit Bank
4. Title: Proslava 100. rođendana Coca-Cola flašice, agency Represent Communication for Coca-Cola Hellenic Serbia

Socially responsible PR campaign

1. Title: Društvo, ko vozi kući?, agency Ruskin & Hunt for Heineken Serbia, Zaječar
2. Title: Dan komšija – Na kafi kod kneginje Ljubice, agency Srebrntuš for Grand prom
3. Title: Studentskim svečanim poveljama protiv dijabetesa, mr RadivojMračević, for Association for Fight against Diabetes Novi Sad

INTERNET

Recognition for online presence strategy

1. Title: New Moment Online, agency New Moment
2. Title: Kampanja Biram život, agency SVA for Agency for Traffic Safety of Serbia
3. Title: Svako dobro – Hemofarm, agency Homepage for Hemofarm

Recognition for internet marketing campaign

1. Title: Chipsy Skip Ads, agency Ovation for Marbo Product
2. Title: Kako preživeti grozan posao, Infostud 3
3. Title: My Serbia, agency Homepage for Tourism Board of Serbia

Recognition for social media presence

1. Title: Reebok Facebook i Instagram, agency Communis DDB for Adidas Serbia
2. Title: Drina – Kada plastika progovori, agency Pioniri for Drina
3. Title: New Moment Online, agency New Moment

Recognition for website – internet location                                                                          

1. Title: New Moment Gallery Website, agency New Moment
2. Title: Orkestar ideja, agency Scholz & Friends
3. Title: ETC – Roll The Dice, agency Homepage for European Travel Commission, Brussels

Internet element

1. Title: Chipsy Skip Ads, agency Ovation for Marbo Product
2. Title: Baneri za posao, agency New Moment
3. Title: Nescafe 3u1 Frape – Hladan kao led, agency MMS – Publicis for Nestle Adriatic

Internet app

1. Title: Da li čujete boje (Can You Hear the Colours), agency Scholz & Friends for Microsoft
2. Title: Plazma za svaki put – Pošalji Plazma razglednicu, agency Communis DDB for Bambi A.D.
3. Title: Najlepše želje LOL Puzzle Challenge, agency Media S for Atlantic Group, ŠtarkAD

RECOGNITION FOR EVENT PROJECT

Corporate event

1. Title: Dani voćarstva i vinogradarstva, agency Communis DDB for BASF Serbia
2. Title: Internacionalni trening BMW Serije 7, agency M2Communications BMW group AG Munich
3. Title: Tikveš – 130 godina, agency Communis DDB for Tikveš
4. Title: Delta City Birthday, agency Ovation for Delta City

Humanitarian event

1. Title: Dan borbe protiv HOBP (World COPD Day), agency Communis DDB for GlaxoSmithKline
2. Title: Veliko kolo za Ginisa protiv dijabetesa, mr Radivoj Mračević for Association for Fight against Diabetes Novi Sad

Brand/product/service/

1. Title: Astra nad Beogradom, agency Scholz & Friends for Opel
2. Title: Grand Black’n’Easy, kafa nove generacije, agency Idea Plus for Grand prom
3. Title: Nike – We Run Belgrade, agency New Moment for Sport Time

RECOGNITION FOR PROMOTION AT POINT OF SALE

1. Title: Heineken UEFA Champions League POS, agency Communis DDB for Heineken Srbija
2. Title: Aquafresh, agency Ovation for GlaxoSmithCline
3. Title: Fly Vision police – Grand de Luxe, agency Srebrentuš for Grand prom

RECOGNITION FOR FAIR APPEARANCE

1. Title: Sajamski štand TOS, Beoexpo for Tourism Board of Serbia
2. Title: FCA na Međunarodnom salonu automobila, agency M2 Communications for Fiat Chrysler Automotive Serbia
3. Title: Sajamski štand BMW, Beoexpo for Delta motors

RECOGNITION FOR ACTIVITIES AT OTHER NONSTANDARD PLACES

1. Title: OpelDocks, agency Scholz & Friends for Opel
2. Title: Nike – Zoom Lab, agency New Moment for Sport Time
3. Title: Jedine istinite novine, agency Scholz & Friends for Belgrade Documentary Film Festival

RECOGNITION FOR CREATIVE USE OF MEDIA

1. Title: Rat i plakat 1914-1918 – Plakati koji govore, Institute for History of Advertising
2. Title: Opel Docks, agency Scholz & Friends for Opel
3. Title: Amstel Premium Pilsner – Novogodišnje iznenađenje, agency Communis DDB for Heineken Serbia

RECOGNITION FOR PUBLISHING PROJECT (BOOKS, MAGAZINES, ELECTRONIC AND MULTIMEDIA EDITIONS)

1. Title: Strategije komunikacije u kriznim situacijama, Sanja Vučinić
2. Title: New Moment Magazin – Balkan Eros, agency New Moment for Red Cross
3. Title: Godišnji izveštaji – izveštaj iz oblasti održivog razvoja, Metaklinika NIS for NIS

RECOGNITION FOR RESEARCH PROJECT

1. Title: Trends 2015, agency Communis DDB

RECOGNITION FOR CREATING VISUAL IDENTITY

1. Title: Grand Black’n’Easy, kafa nove generacije, agency Idea Plus for Grand Prom
2. Title: Travel Nation Canada, agency New Moment for Travel Nation Canada
3. Title: Stari rock majstori: Otrgnuto od zaborava, agency Blumen Group for Old rock masters

RECOGNITION FOR CREATING A BRAND (including brand extensions)                  

1. Title: Grand Black’n’Easy, kafa nove generacije, agency Idea Plus for Grand Prom
2. Title: Patelina Strong, agency Grey for Neoplanta

RECOGNITION FOR PACKAGING AND INDUSTRIAL DESIGN

1. Title: Rakia Bar Special, agency Coba & Associates for Rakia Bar
2. Title: Little Blue Pot, agency Coba & Associates for Little Blue pot
3. Title: Grand Black’n’Easy, kafa nove generacije, agency Idea Plus for Grand prom

RECOGNITION FOR CUSTOMER RELATIONS

1. Title: Neotpevana pesma, agency Scholz & Friends
2. Title: Dan voćarstva i vinogradarstva, agency Communis DDB for BASF Serbia
3. Title: Lavovska podrška, agency New Moment for Carlsberg

RECOGNITION FOR SOCIALLY RESPONSIBLE COMPANIES

Commercial sector

1. Title: Projekat “Budi kao Tesla”, Samsung Electronics with support of agencies SVA and Leo Burnett
2. Title: Društvo, ko vozi kući, agency Ruskin&Hunt for Heineken Serbia, Zaječar
3. Title: Da li čujete boje, agency Scholz & Friends for Microsoft
4. Title: Intesa od srca, agency New Moment for Banca Intesa

Non-profit sector

1. Title: Učim, znam, vredim, Association for promotion of social responsibility
2. Title: Rekonstrukcija u toku, agency Communis DDB for Boško Buha Theatre
3. Title: Kampanja Biram život, agency SVA for Agency for Traffic Safety of Serbia

DRAGAN SAKAN – NEW IDEA AWARD: Title: Neotpevana pesma, agency Scholz & Friends

GRAND PRIX: Title: Dobro jutro džezveri, agency MMS – Leo Burnett for Doncafe Strauss Adriatic

LIFETIME ACHIEVEMENT AWARD: Dragoljub Mićko Ljubičić

ADVERTISER OF THE YEAR: Grand Prom Ltd.

AGENCY OF THE YEAR: Communis

SPECIAL THANKS: Miloš Žarić for redesign of the UEPS 2015 awards.