By: Jelena Košutić, GOLIN Belgrade
At the end of the year, when families traditionally gather to celebrate beautiful moments, successes and new beginnings, Golin agency brings together its global family. In a festive spirit, with a lot of joy and humor, successful campaigns, projects and initiatives are commented and best of the best are rewarded.
Employees all around the world have the opportunity to premiere the most creative campaigns “packed” into an interesting, quite informal videos spiced up by the messages of Chairman of Golin, Fred Cook and three CEOs: Matt Neale, Jonathan Hughes and Gary Rudnick. This unique event in the Golin family is known as Go All In Awards.
This time, there were more than 80 entries from 55 countries and GO ALL IN AWARD went to the campaign created for McDonald’s on the occasion of its 50th birthday, when unique currency McCoin was born.
The following campaigns were awarded with gold: Cub Scouts Welcomes Girls created for Boy Scouts of America, The Sauce for McDonald’s, Blue Go Green for Npower, as well as Legendary Social Engagement created for Walmart and Talkable Kiwi for Zespri.
Campaigns created and realized by Golin Agency in Belgrade, Let’s Open the National Museum Together and Stronger than Fear, were awarded with silver.
Below you can see some of the best campaigns and find out how McCoin was created, why Walmart finally raised its voice, and what says the talkable sour kiwi.
McDonald’s: McCoin
Walmart: Legendary Social Engagement
https://vimeo.com/308462339
Zespri: Talkable Kiwi
