With its new ad, Amstel Premium Pilsener, one of the famous brands of the Dutch beer industry, again reminded beer lovers, but also all business people, about the most important things in life – nice people who surround them.
Due to the daily duties and shortening deadlines which often tailor our free time, sometimes we lose sight of what’s truly important for us – our people, family, friends and society with which we share everything, and among which we can be what we really are.
The desire of Amstel Premium Pilsener is to turn people to each other, their mutual enjoyment of beer, having fun and creating memories for a lifetime – and it’s been so for nearly 150 years, which is something that makes this brand distinctive.
The creative team of the marketing agency Communis recognized this desire on which the communication of Amstel Premium Pilsener is based, so it implemented the latest, distinct campaign with the slogan Your People, Your Amstel. The ad shows the refreshment of fond memories with loved ones, as well as what it looks like when we are “on our own” among friends.
“Many years of experience of intensive communication with consumers tells us that they appreciate the time you spend with friends. As there is no compromise when it comes to top quality of our beers, so we believe that there should be no compromise when it comes to the relationship with friends and real values,” said Sofia Eftimovski Božović, senior brand manager at Heineken.
Therefore, it’s important not to forget the true values and use the free time in the best possible way, because when we return to our people, we return to ourselves and what we actually are, completely natural and free, which is the message of the Amstel Premium Pilsener.
