One of the famous beer brands, Amstel Premium Pilsener, after five years, has changed its packaging design to feature more red color. The design change this time was developed at the local level, specifically by advertising agency Communis DDB, which followed the international standards set by this international brand.
“To develop a new packaging design for a world-famous brand has always been a real challenge for the creative agency. The redesign of the famous Amstel pointed out the basic elements of the brand and made it more recognizable. We are proud of our work, and we are glad for the positive comments on our work,” said Vladimir Radivojević, creative director at the agency Communis DDB and added that the expertise and experience in the field of packaging design significantly influenced the fact that the work was implemented to the mutual satisfaction of the Agency and the client.
Judging by the positive reactions in the first month after the redesigned packaging hit the shelves, the new, dynamic packaging of bottles and cans has also met the criteria of consumers, which was the primary goal.
