In the digital world full of possibilities, in which time becomes a luxury, sales must be efficient and personalized, and brands need a charisma that customers will feel and embrace.
The festival Days of Communication is therefore bringing two top experts to Rovinj who specialize in these areas.
It’s not just consumers who can tailor their own conditions, but brands can do it as well. The social aspect of connecting with consumer in the digital age allows brands to develop the art of building image about themselves – “people do not buy a product, but the idea behind it,” says Swati Bhattacharya, India’s first female creative director and one of the industry’s leading persons breaking down all the barriers, which is why Cannes Lions has named her the ambassador of the See It Be It initiative.
Breaking glass ceilings in a world that is still largely patriarchal, working on the most impressive campaigns for brands such as Pepsi, Nescafe and Kit Kat, multiple winning of the prestigious Cannes Lions awards, and brilliant day-to-day work in the market – Bhattachary will share her success formula with everyone in Rovinj, in her lecture Sisterhood – A Toolkit For Life, and her experiences will equally enrich both men and women in the market communications industry.
Machine learning, voice technology, and computer vision are the latest technological achievements that intrude the world, and specialists for these emerging and emerging e-commerce platforms, Jessica Chapplow, will explain how to make them a part of a successful story of everyone inside .
The Wavemaker Global Customer Advisor helps various industry branches in adopting new technologies and applying best practices in e-commerce. By discovering trends that lead to sales growth through e-channels, Chapplow and its clients create the new imperative of successful business operations, and “Heartificial Intelligence: How AI is Humanizing Businesses” is a lecture on what every high-quality brand with a vision of the future strives – humanization of the inside and consumer experience in which consumers with their own preferences knowingly create their own conditions.
For more information about the program, visit www.dancomunikacije.com.
Machine learning, voice technology, and computer vision are the latest technological achievements that are grabbing the attention of the world, and a specialist for these innovative emerging platforms and e-commerce, Jessica Chapplow, will explain how to make them a part of a success story of any brand.
Wavemaker’s Global Customer Advisor helps various industry branches in adopting new technologies and applying best practices in e-commerce. By discovering trends that lead to sales growth through e-channels, Chapplow and her clients create the new imperatives of successful business, and jer lecture “Heartificial Intelligence: How AI is Humanizing Businesses” will focus on what every high-quality brand with a future forward vision strives to – humanization of the brand and consumer experience in which consumers consciously create their own conditions through their own preferences.
For more information about the program, visit www.danikomunikacija.com.
