Amazon and their agency Lucky Generals are once again building the joyous spirit for the upcoming holidays with the Amazon’s singing boxes which had their debut last Christmas.
As boxes are delivered across the world they sing the song “Can You Feel It” by The Jacksons, as they deliver joy to those who receive them. Once again, the brand is placing one of their signature symbols, the humble brown boxes, in the center of the hectic holiday shopping season, and it almost seems as if this humble brown box is replacing the wrapped gift boxes that have been a staple of winter holidays throughout the world.
