Source: TheDrum
At nearly 80 feet high, the new Amazon Echo towering over Times Square is the largest advertising installment ever in the Square, breaking the record held by Pepsi from the 1940s.
As part of a groundbreaking advertising campaign for Amazon Music, Outfront Media Inc., one of the largest out-of-home media companies in North America, and Rapport, the out-of-home media buying and planning agency of IPG Mediabrands, on June 14 unveiled the 79-foot-tall Amazon Echo replica in New York City’s Times Square.
Rapport, in partnership with Traction 3D, led the conception and fabrication of the replica build, which will live on one of Outfront Media’s largest billboards in Times Square. Standing over seven stories high, with a circumference of around 24 feet and weighing over seven tons, the giant aluminum Echo replica will be on display on Broadway through June 25. The Echo installment includes an LED light ring programmed to replicate the pattern activated when a user asks Alexa a question in real time.
“Amazon Music’s gigantic deployment is a key example of the creative possibilities out-of-home offers brands and we are very excited to be a part of this unique campaign” said Jodi Senese, Outfront Media’s executive vice president and chief marketing officer. “Times Square remains one of the most prominent advertising hubs in the world and brands continue to leverage the high visibility space here and large audiences; our historic work with Rapport and Amazon today marks a new chapter in the playbook.”
