Drugi jezik na kojem je dostupan ovaj članak: Bosnian
French home improvement retailer Leroy Merlin and agency BETC Shopper have launched a gorgeously produced spot that takes the viewers on an adventure of a young couple creating their home.
This short film takes the themes of life and building a home, and creates an adventure around them – or better yet an actual voyage, sailing through life in a house on an ocean of emotions.
The short film shows a house sailing on water to illustrate the phases that a couple goes through when renovating its home. The poetic ad is brought to life by a rendition of “Sail”, originally sung by Rod Stewart.
“The production of this commercial was epic as we had to shoot the scenes three times: first on dry land, another time on a moving set and then finally on water. This grandiose shoot, that took place during seven days in South Africa, was completed using divers, drones and helicopters to capture beautiful images, amazing landscapes and raw emotions,” said the agency in a press release.
Brand: Leroy Merlin
Ad Agency: BETC Shopper
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Apers
Creatives: Viken Guzel, Jean-Marie Gateau
Director: Reynald Gresset
Production Company: La PAC