As Ljubljana wakes up it returns to its daily rhythm. But commuters in select city buses are in for a surprise.
As pleasant coffee aroma fills the environment, hostesses share coupons inviting commuters to the nearest Mercator store for a cup of Minute coffee. The mood immediately gets brighter.
This is the new Mercator campaign that is taking place in Ljubljana this week, and with which Mercator invites people to visit their stores for a cup of Minute coffee.
The creative idea for hanging coupons on hand rails came from he cup for Mercator’s coffee brand Minute. Every morning during this week, the screens in buses will show new messages to remind commuters why it is worth it to treat yourself with a cup of good coffee.
