Photo: Ivan Rečević
Today begins Content Experience, the first content and digital marketing conference in Serbia, which Represent Communications agency organizes in Belgrade hotel Metropol on 3 and 4 October. Two topics of interest to all of us engaged in marketing will be programmatic and native advertising. What are they, why are they important and what do they bring different in relation to traditional methods. All this will be explained by Ivan Rečević and Goran Radulović.
Ivan Rečević knows the digital space in and out. He shares knowledge of digital marketing and technology through training, blogs, conferences … His greatest passion is data, analysis and creating stories through data – leading to actions and corrective actions aimed to create added value and profits.
Photo: Goran Radulović
Goran Radulović began his career working in marketing for FMCG products. His first encounter with the work in the media was in 2007 with the Color Press Group. He spent seven years in the CPG as advertising director of the company. Two years ago he began working in Ringier Axel Springer, ie. Media Impact, in the position of head of native advertising and vertical sales.
Besides programmatic and native advertising, we will also find out what sort of visual and textual content audience really loves and how this affects marketing. Among other speakers, Marijana Agić Molnar, director of GfK for the Adriatic region together with her colleague Goran Tintor, responsible for digital in GfK for the same region, will show a number of interesting and useful information about the actual habits of consumers. What they really like, how they react, how they behave and where are the differences between Serbia, the region and other countries?
Photo: Marijana Agić Molnar i Goran Tintor
The topic will be specially spiced up with an interview with the creators of the portal Njuz.net, who wonder is “news” anti-marketing.
Photo: Viktor Marković, Dejan Nikolić and Nenad Milosavljević
On the other hand, the influence and power of visual content will be the topic for Slavimir Stojanović, alias Futro – graphic designer and visual artist from Belgrade. Former football player and a champion of disco, he has been dealing with graphic design for more than 30 years, and along the way has collected more than 300 international design and advertising awards, working for that time on his own lifestyle brand Futro. His work is featured in design publications and books around the world, including Taschen’s book Contemporary Graphic Design. His projects are part of the collections at the Pompidou Museum in Paris, the Museum of Arts and Advertising in Hamburg, at the Museum of Posters in Warsaw, the Museum of Contemporary Art in Novi Sad and in the Museum of Applied Arts in Belgrade, where he recently held his retrospective exhibition Complicate Simply.
Photo: Slavimir Stojanović
For more information and the agenda of the conference, visit www.contentexperience.rs/sr.
