Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The world has always been a one big stage, on which each of us plays a different role. With the advent of digital technology and the fusion of the real and the digital world, the choice of roles that we can play has risen to unimaginable proportions.
In their new campaign, company Vip decided to send a message to all their customers that they support them in their choices, whatever they may be. Whether they persist or give up on their New Year’s resolutions, Vip and Bruketa & Žinić OM tell them that one thing is certain: “Vip customers can be confident that all screens are theirs and that all the stages are ready.”
Integrated campaign on all offline and online channels is carried by a series of TV spots, to the unexpected rendition of the legendary song “Pahuljice padajte”.
An event was also organized for users, in which they could share their New Year’s resolutions with everyone and really take charge of “some new screens, some new stages”.
For the occasion, agency Bruketa & Žinić OM has developed an app for tablets, connecting it with a large screen on the roof of the Zagreb Flower Market. A hostess invited passersby to take photos, enter the role they want to play and share their photo, either with the entire square or online.
CREDITS:
Vipnet: Lordan Kondić (Marketing Director), Marija Jakeljić (Director of Brand and Marketing Commmunications Department), Željka Mojzeš (Senior Marketing Communication Specialist), Vedran Hrgović (Campaign Coordinator), Ana-Marija Đurđic (Trade Marketing Manager), Ankica Pavić (Trade Marketing Expert), Luka Badžek (Senior Trade Marketing Specialist), Luka Mak (SEM specialist), Ivana Živolić (Junior Marketing Communication Specialist), Ružica Abramović (Portal and Webshop Development and Operations Senior Specialist), Mila Perović (Digital Media Planning and Communications Specialists), Katarina Marović (Senior Digital Content Marketing Specialist)
Bruketa&Žinić OM: Davor Bruketa, Siniša Waldinger, Ivan Čepelak (Creative Directors), Đorđe Janković (Junior Creative Director), Roberta Kranjec (Account Director), Ivan Tanić (Head of Strategic Planning), Tea Silvia Vlahović (Strategic Planner), Mirna Ptiček, Ivana Momčilović (Art Directors), Alen Lipuš (Designer), Dubravka Klepac (Account Manager), Martina Tupek (Copywriter), Stipe Bačić (Digital Account Executive), Ante Kantor (Account Executive) Krešimir Lončar (UX/UI designer)
Siniša Sudar (Art Director)
Martina Brnić (Account Executive)
Ivan Krznarević (Account Assistant)
Centralna Jedinica (TVC production)
Kinopravda (Directing)
Sven Pepeonik (Director of photography)
Music: “VIP Xmas Pahuljice padajte”, Luka Tomaš (Performer), Sonic Tree (production)
Degordian, DivIT (Digital production)
OMD (Media buying)
