Pet Network International, the leading pet care retail chain in Southeast Europe, has announced the expansion of its management team with the appointment of Alexander Atanasov as Chief Marketing Officer (CMO). Alexander joins the Group’s executive team with the goal of enhancing marketing operations, increasing revenue, and expanding Pet Network International’s regional presence.
Alexander has a decade of experience in managing effective and creative marketing campaigns for leading international FMCG companies, as well as three years of experience within the organization. During his time at PNI, Alexander has introduced strategic initiatives to improve customer experience, resulting in increased sales, customer retention, and market share growth.
“At PNI, we are focused on providing top-notch customer service, competitive prices, and memorable shopping experiences for pet-owning families. Alexander brings extensive experience in creating and executing marketing strategies and campaigns that will ensure exceptional customer satisfaction, which perfectly aligns with our mission,” said Timo Tervo, CEO of Pet Network International. “I look forward to the impact his vast experience and marketing contributions will have on our management and local marketing teams,” Tervo added.
PNI is a regional leader in the pet care sector, represented in market-leading retail formats in Croatia, Romania, Slovenia, Serbia, and Bulgaria, reaching over a million customers monthly through physical stores or leading e-commerce platforms. This strategic promotion will enhance the company’s capacity for accelerated growth.
“With an increasingly competitive market that includes various local and international players, whether industry-focused or broadly retail-oriented, and the global growth of e-commerce, companies across the industry are faced with the challenge of attracting and retaining greater customer attention,” said Alexander Atanasov, Chief Marketing Officer at PNI. “I am excited to join our leadership team and look forward to bringing new approaches to show our retailers how to increase foot traffic and average spending per customer, while simultaneously making the shopping experience meaningful and convenient for the client,” added Atanasov.
