Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Croatia Full of Life quiz is a contest in the form of online and offline app, which during the European Football Championship 2016 in France promoted Croatia as a tourist destination.
Development department of the digital agency Akcija, created the responsive Facebook app for the Croatian Tourist Board, available on all mobile devices, as well as on the display panel in the fan tent in France for the duration of Euro 2016. In the app, particular attention was paid to the design, where a clear and simple form achieved intuitive experience for every user, creating a positive effect in the appeal and dynamic of gameplay.
Upon entering the game, participants choose among four offered languages – English, French, German and Italian – and thus the entire content, including the quiz questions, adapt to the language chosen by the player. The questions are designed so that they tie famous Croatian footballers with interesting details from some of the Croatian cities, thus achieving educational effect and presenting destinations through the prism of popular players.
Which Croatian city and Luka Modric’s hometown is elected as the top destination by European Best Destination?
a) Zagreb
b) Zadar
c) Split
This combination has proved effective in conveying information, and made the quiz more interesting for the players. Additional incentive to play were certainly the rewards that participants could win on a daily and weekly basis, and at the end of the competition. With that same pace, the app created rankings of players on the basis of points awarded for speed and accuracy of responses.
A successfully implemented challenge in the making of the app was to connect the mobile version with the offline quiz that was available to play on the display panel in Croatian Fan Zone in France, and to motivate players to visit the Facebook page of the Croatian Tourist Board and continue playing in other locations. In the implementation of the game, successful cooperation was achieved from a technical standpoint with the company Locastic.
“Croatia Full of Life” app is just one in a series of successful development projects that Akcija has implemented recently, and you can follow their further activities and news through their website, social networks and newsletter.