Images source: EX-YU Aviation News
Air Serbia has launched a major promotional push for its new non-stop Belgrade–New York service with a prominent video campaign in New York’s Times Square, one of the busiest pedestrian areas in the world.
The airline’s branding is featured on a large digital display positioned above the Times Square Pedestrian Plaza, an area that sees more than 300,000 people pass by each day. The installation spans an entire city block between 45th and 46th Street and covers over 15,000 square feet of advertising space across four connected panels, giving the campaign significant visibility in one of the world’s most iconic commercial locations.
“More than half a million people are expected to see promotional videos of Air Serbia’s transatlantic service between Belgrade and New York which is being advertised on Times Square, one of the most-visited tourist attractions in the world.” the airline said on its website.
Air Serbia is running six 15-second video spots on the Times Square display, promoting its five-times-weekly Belgrade–New York service operated with a 254-seat Airbus A330. The long-haul aircraft features 18 fully lie-flat seats in Business Class and 236 seats in Economy, along with seatback entertainment in Serbian and English and menus inspired by Serbian cuisine.
The route, launched on 23 June, re-established a non-stop air connection between Serbia and the United States operated by a Serbian carrier for the first time since 1992.
