Would you rather travel to the past or to the future? A tough question for a work day, right? Let’s say you have chosen the future. The first question that comes to mind is what does it look like, but we’re sure you’ve already thought about that. Flying cars, teleportation and other whimsical versions of the future seem to be much closer than ever. However, what most of the world’s experts on global warming can agree on is that we are not looking at the future’s bright side if we continue with our irresponsible energy use.
The main intent of Beep’s (Bosnia Energy Efficiency Project) “Air Future” campaign is to bring us closer to the possible versions of B&H’s future, with respect to the preservation of its natural and economic resources through rational energy use.
The creative idea of the agency Via Media is based upon bringing an imaginary airline company, “Air Future”, to life. The company offers touristic deals in its “Catalogue for the Season of the Future”. The destination you will arrive to depends on you, as does the price you will pay for your travel.
The most energy efficient company suggests that we relax comfortably in our present and visit their website www.airfuture.beep.ba in search for our future destination.
We wish you a safe flight to your own future, while we start our trip with small, but steady steps – for starters, with turning off the lights when leaving the room.
Looking forward to seeing you in the future!
