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PM, poslovni mediji, Slovenia’s largest content marketing agency, has become a part of the C3 network, the biggest and most successful content marketing agency in Europe. C3’s vision is to become the largest integrated global network of digital agencies with a focus on content marketing.
The new alliance between PM and C3 is built on their common understanding of the strategic development of communication linking content, technology, and marketing with a focus on digital activities and a strong understanding of content marketing and the production of content.
Talks regarding capital ties and a strategic-development partnership between C3 and PM ran for more than a year. During this time, C3 analyzed and assessed the professional competence and creative strength of PM, as well as the direction of its development, the quality of its services, its clients, its business excellence and its results. According to the agreement, PM will maintain business and development autonomy, while the acquisition will ensure the lasting and long-term stability of PM and will lay the foundation for its continued development among the leading communication agencies in Slovenia and, in the future, Eastern Europe and the Western Balkans.
The material basis of the partnership is the duty of both agencies to provide results for their clients, the highest quality services, and technological development. As a member of the C3 network, PM, which currently generates more than half of its revenue in digital communications, will carry on and strengthen its digital and content marketing services for clients in Slovenia and the region. The partners have already begun cooperating on some projects for C3’s existing clients as well as on attracting new, common clients. This cooperation will also provide better access to markets that are important for Slovenia and Slovenian exporters, which will expand the services on offer from PM and improve the effectiveness of complex communication challenges, which even the best Slovenian firms are faced with in foreign markets.
Igor Savič, co-owner and managing director, PM:
“The partnership agreement with C3 confirms that we’re now a part of the most vital communications trends and processes and, at the same time, opens up for us a new development vision and opportunities. PM is becoming a European and global agency headquartered in Slovenia, which is interesting news especially for all companies with a development or international focus. We will more easily be able to ensure our clients the most effective communications solutions, which are based on the creative and tested principles and tools of digital and content marketing, as well as access to world markets.”
Primož Inkret, co-owner and executive director, PM:
“C3 isn’t just the biggest, it’s also a step ahead of all others regarding the understanding and integrity they offer clients. This partnership gives PM the chance to offer and test in the most challenging communications markets the ideas, innovations, and comprehensive understanding of the most demanding communications challenges that we have developed so far. For our communications experts and employees, as well as our future coworkers at PM, our partnership with C3 means stability and numerous opportunities for personal professional development. At the same time, new personnel with ideas, energy, and knowledge will have great opportunities at PM as a result of the partnership.”
Gregor Vogelsang, director responsible for strategy and internationalization, C3:
“PM is certainly one of the most interesting communications stories in Slovenia and the region. It’s a creative and innovative content marketing agency, and it’s distinguished by its thorough and in-depth understanding of communications, particularly digital solutions. Its geographical position, knowledge, and the top-notch comprehensive projects that it has realized are the basis for a long-term and development-oriented partnership and cooperation. We are happy to see them join the C3 network, which isn’t just a network of internally connected companies, like the networks generally established by advertising agencies, but is a tightly integrated system with internal cooperation, regular common projects, and the intertwining of different knowledge and experience.”
Rainer Burkhardt, co-owner and director, C3:
“Because of PM’s long-time presence on the international market, we’ve already known each other for years, which is why from the very beginning of C3’s development into a global power in the field of content marketing, we’ve wanted them by our side. Its focus on achieving results and effects for its clients is a crucial part of its success. We’re excited to welcome their entire group into our top-level team.”
Lukas Kircher, co-owner and director, C3:
“I have seen PM team give presentations all around the world. It’s really amazing how a company from Slovenia can have such a reach and a team with such high quality. In the past year, I also learned that PM is well-run and well-organized, is committed to bringing results for their clients, is really innovative in the use of technology, has a positive and creative energy, and more than anything is an agency with a very positive attitude and ambitions.”
