On the occasion of sponsorship of the Pannonian Challenge Festival, the OMD Zagreb media agency and advertiser VIPnet, in collaboration with Delta Reality, developed the first Snapchat game that enabled everyone to experience the adrenalin of the Pannonian Festival by simply scanning the QR code through their Snapchat app.
The Pannonian Challenge attracts a large number of young people who are most likely to be found on Snapchat in the world of social networks. VIPnet seeks to get closer to this target group through this campaign on the social network, by testing new advertising channels. Generation Z is slowly leaving now already “traditional” social networks such as Facebook, and are moving to new platforms. Snapchat in Croatia has about 450,000 users, of whom 63% are women and 37% men, and close to 350,000 of them use the platform daily. It is important to know that the most numerous age group on the platform is 13 to 17 years of age (44%), then 18 to 25 years (37%), 25 to 34 years (12%) and finally the 53+ (7%).
Pannonian Challenge is the most exciting, world-famous urban sports festival that brings together the best athletes in three categories of extreme sports – INLINE, SKATE and BMX. Through VIPnet’s game all Snapchat users had the opportunity to test their skills in driving a bike, skating, and to get a feel of the Pannonian atmosphere and the adrenaline of the event.
You can find the game here.
CREDITS:
For Vipnet:
Liliana Božić, Media Strategy Principal
Mila Perović, Digital Media Planning and Communication Specialist
Gorana Blagus, Digital Media Planning and Communication Specialist
For OMD:
Domagoj Ćurković, Digital media specialist
Tanja Omazić, Junior Digital media specialist
