Boris Ličina Borja, a communications technology expert with over twenty years of experience in digital platforms, joined BBDO Zagreb as head of digital communications. With this hire, BBDO further boosts its digital team, whose production has been run by Ivica Ivaci since June this year.
Ličina joins BBDO following the win of the global digital account for the Staropramen brand. Among other things, he will also be responsible for business related to IKEA, which BBDO Zagreb services in the segment of development and digital production for the markets of Croatia, Serbia and Romania.
Luka Duboković, executive director and board member of BBDO Zagreb, said: “We are extremely pleased to have Borja join our digital team, which we have been extensively developing and growing steadily over the last few years. Work on any campaign today is unthinkable without a strong digital component. With Borja’s arrival, we reinforce the communication segment and the development of digital brand strategies on social networks.”
Boris Ličina Borja added, “For some time now we’ve been observing the trend of departure of the generation of Z from social networks. It’s a result of the evolution of digital communication and user interaction with digital platforms, which we have to adapt to. I am sure that my longstanding expertise in this field, combined with the creative and production forces of BBDO, will be a winning combination in response to this challenge.”
