Drugi jezik na kojem je dostupan ovaj članak: Bosnian
International network of PR agencies Action Global Communications has announced introduction of a new, fresh and simple corporate visual identity that reflects the strategic transformation of the company, now under the leadership of a new general manager, Chris Christodoulou, who took over from the group founder Tony Christodoulou.
As a visionary regional network in the field of communications, founded 45 years ago, Action is since the beginning oriented to the emerging markets, and is now one of the leading independent networks in the field of market communications in Russia, the CIS, the Baltic countries, Eastern Europe, the Balkans, the Middle East and north Africa, and has been active in Serbia since 1996, as one of the first international PR agencies that has entered the Serbian market. In recent years there has been a rapid development of digital technologies in these regions, which is reflected in the ways of providing PR services, with digital communications now having a more important role than ever before.
Chris Christodoulou, general manager of Action Global Communications, said on this occasion: “While the roots of the long history of the agency Action lie in traditional PR, we have witnessed the technological progress and the development of digital communications in emerging markets. It also affects the way we use communications strategies, where not only more clients than ever before want digital PR services, but they also demand that digital communications play a much more important role in relations of their company with customers and stakeholders.”
“With a new visual identity and the recent introduction of the brand Action Digital, services in the field of digital communications are now an integral part of our core offerings.”