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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

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    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

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    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

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Agencies Bruketa&Žinić&Grey and Brigada three Red Dot Award

Croatia je Hrvatska, Adris Group’s Open Book, and Concrete Book for Nikola settlement brought these agencies the coveted global awards for quality design

23/08/2018
in News
2 min read
Agencies Bruketa&Žinić&Grey and Brigada three Red Dot Award 5

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Thanks to the collaboration with Adris Group, or Croatia osiguranje and the Nikola settlement, Bruketa&Žinić&Grey and Brigada agencies have won three of the coveted global design awards – the Red Dots.

In the category of spatial communication, Red Dot went to the Brigada agency, for the exhibition Croatia is Hrvatska which they realized in cooperation with Croatia osiguranje, Adris Group, Bruketa&Žinić&Grey and Millenium Promocija agencies. Bruketa&Žinić&Grey was awarded for the annual report of Adris Group – the Open Book project – and in the category of print media for their Nikola project. Considering the previous years, Bruketa&Žinić&Grey and the Brigada agency have so far amassed a total of 21 Red Dot awards.

 

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Agencies Bruketa&Žinić&Grey and Brigada three Red Dot Award 6
Agencies Bruketa&Žinić&Grey and Brigada three Red Dot Award 5
Agencies Bruketa&Žinić&Grey and Brigada three Red Dot Award 4
Agencies Bruketa&Žinić&Grey and Brigada three Red Dot Award 7
Agencies Bruketa&Žinić&Grey and Brigada three Red Dot Award 3
Agencies Bruketa&Žinić&Grey and Brigada three Red Dot Award 2
Agencies Bruketa&Žinić&Grey and Brigada three Red Dot Award 1
Agencies Bruketa&Žinić&Grey and Brigada three Red Dot Award

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Red Dot winners are the best in the world in market differentiation through quality design, states the organizer’s website. Exhibition Croatia je Hrvatska differentiated Croatia osiguranje from other competitors in the insurance market, communicating its 133-year-long tradition through the historic exhibition in Zagreb’s Grič tunnel. The exhibition was set up as a time machine for 13 decades of parallel history of Croatia as a country and Croatia osiguranje as a company, and the designs were shaped by citizens themselves throughout the duration of the exhibition, and their response exceeded all expectations.

As the title says itself, The Open Book literally opens itself in the hands of the reader, communicating openness as a key element of corporate culture of the Adris Group.

Nikola on the other hand is a book made of concrete, about the eponymous neighbourhood near Šibenik, the largest premium housing project in the Adriatic coast. The brochure comes inserted into a concrete block, symbolizing the foundation stone, while the copy on the block itself can be seen only when water is poured over it, suggesting water, ie. the sea, as the fundamental element that shaped this settlement.

Red Dot awards are awarded more than sixty years now to projects that meet high criteria for quality, good design and persuasiveness, and today it is one of the world’s largest design competitions. A jury of 24 experts from all over the world has evaluated more than 8,600 projects this year and rewarded only 8.6 percent. “This is a proof of the fact that Red Dot has a high status and global confidence in design quality evaluation,” says prof. Dr. Peter Zec, founder and CEO of Red Dot.

The award ceremony will be held on October 26 in Berlin. During the same evening, the awarded works will be exhibited at an exclusive exhibition, and will also be featured in the International Yearbook Communication Design 2018/2019, released on November 15th.

Tags: Adris GroupBrigadaBruketa&Žinić&GreyCroatia osiguranjeRed Dot
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