Year after year, BalCannes remains a meeting point for the most important creative projects and professionals in the region. As a central gathering place for the regional advertising industry and creative scene, projects compete in four groups. In addition, trade media will award a special Editor’s Pick Award, and projects from Bosnia and Herzegovina, Croatia, North Macedonia, Slovenia, and Serbia are eligible to apply. This year’s BalCannes winners will be decided by representatives of agencies, advertisers, and media, and the full list can be found below.
Agency experts on this year’s jury are:
Irfan Avdić (Via Media, Bosnia and Herzegovina), Bojan Brukner (Leo Burnett Belgrade, Serbia), Sanja Brzanova (McCann Skopje, North Macedonia), Vladimir Ćosić (Represent Communications, Serbia), Ahmed Hadžić (Reach, Bosnia and Herzegovina), Goran Jankuloski (Žiška, Serbia), Jelena Fiškuš (Studio Sonda, Croatia), Haris Jusović (Jusa, Bosnia and Herzegovina), Matej Kodrič (Povem, Slovenia), Robert Križmančič (Futura DDB Ljubljana, Slovenia), Jerko Mihaljević (Imago Ogilvy, Croatia), Simona Nicheva (Publicis Skopje, North Macedonia), Miro Perić (BBDO Zagreb, Croatia), Sašo Dimitrievski (Pristop, Slovenia), Aleksandar Sazdovski (New Moment Skopje, North Macedonia), Sofija Semenpeeva (Effectiva, North Macedonia), Vanja Činić (Bruketa&Žinić&Grey, Croatia), Žarko Veljković (Jazavac i Utorak, Serbia), Aleksandar Živanić (Aquarius, Bosnia and Herzegovina) and Dino Župančič (Agencija 101, Slovenia).
The role of the jury from the ranks of advertisers this year is taken on by:
Alma Ajanović (Lutrija Bosne i Hercegovine, Bosnia and Herzegovina), Martin Atanasovski (The Coca-Cola Company, North Macedonia), Kristina Barbarić-Babić (Union Foods, Bosnia and Herzegovina), Suzana Đorđević (Hemofarm fondacija, Serbia), Damir Duraki (Bambi, Serbia), Tamara Karagity (INA Grupa, Croatia), Andrea Klišanić (LEDO plus, Croatia), Tjaša Kolenc Filipčič (Zavarovalnica Triglav, Slovenia), Tina Kumelj (Merkur trgovina, Slovenia), Andrea Lizdek (Banjalučka pivara, Bosnia and Herzegovina), Antun Marodi (Marodi, Croatia), Darko Milovanović (HEINEKEN Serbia, Serbia), Maja Naumovska Saveska (Halkbank, North Macedonia), Aleš Petejan (Mastercard, Slovenia), Primož Rok Puppis (Radenska Adriatic, Slovenia), Suzana Shterjova Tosheva (Makedonski Telekom, North Macedonia), Aleksandra Šobić (m:tel, Bosnia and Herzegovina), Ines Umićević (Saponia, Croatia) and Jelena Zeković (A1 Srbija, Serbia).
The Editor’s Pick Award will once again be under the authority of a jury of media professionals:
Sandra Babić (Lider Media, Croatia), Nenad Danilović (Advertiser Serbia, Serbia), Ekrem Dupanović (Bosnia and Herzegovina), Boris Eftimovski (Marketing 365, North Macedonia) and Simona Kruhar Gaberšček (Marketing Magazin, Slovenia).
Deadlines and applications
Entries may be submitted as complete campaigns or as individual parts of campaigns created within the qualification period from January 23, 2024, to January 23, 2026, while the late submission deadline is January 23, 2026.
The organizers have once again retained certain benefits for applicants, including a free first submission for agencies that have not participated in the competition over the past three years, as well as the 3+1 model, under which every fourth submission is free.
The application process remains simple: it is necessary to complete the application form and attach a short video summary or a PDF presentation. Details and the rulebook are available on the official BalCannes website.
