Agency for public relations Abrakadabra integrirane komunikacije (Abrakadabra integrated communications) and agency for media strategy and planning Carat Zagreb are new members of HURA (Croatian Association of Communication Agencies), as decided by HURA’s Assembly. These are well-known agencies in the field of marketing communications, with many years of experience and expertise in the Croatian and international markets.
Manuela Šola, the owner and director of Abrakadabra integrated communications, said on this occasion: “Trends in the communications business are changing faster than ever, and today it’s an absolute priority to recognize the upcoming changes, to react and adapt your business in order to provide the client with the highest quality, integrated services. The boundaries between public relations, marketing and digital are thinning by the minute. Therefore, it is necessary that as many agencies for market communications as possible are part of organizations such as HURA, in order to stimulate dialogue on trends, current events and occasions. We believe that HURA is an organization in which we will actively participate and contribute with our work and knowledge, and we hope that other PR agencies will recognize HURA as their own association in the coming period.”
Sanja Buterin, director of the agency Carat Zagreb, said: “I am very glad that from now on Carat is also a part of HURA. Our desire is to become an active partner of this association because we believe that we should continually work to improve the exchange of knowledge and information, as well as the development of the market for marketing communication – this is an always on task and responsibility of all of us. As part of an international network of agencies, we are confident that we have things to say and share with our colleagues, and we also look forward to the new knowledge that we will absorb from experienced colleagues and other agencies.”
