Facebook will no longer show advertisers’ content in the users’ newsfeeds, and will favor content from created and shared by users. Advertisers will have a secondary role. And now, new rules are also being introduced by YouTube.
After numerous scandals, most recent being the example of vloger Logan Paul, who posted a video with a suicide victim from Japan on 31 December, YouTube is introducing new guidelines for sharing of content. The most popular channels will now have to receive approval before posting content.
YouTube announced that they expect that by mid-February they will conduct the reviews of Google’s favorite channels and videos in the US, and in other markets by the end of March.
Changes are also hinted at by a partner company YPP, which works on recruiting influencers and offers them better tools for promotion and communication with their followers, in exchange for part of their advertising revenue. So far, video content creators could join YPP if they had more than 10,000 views on their page. From now on, they will need at least one thousand channel subscribers and a total of four thousand hours of viewed content over the past 12 months.
All changes will also affect the ad revenue of content creators. In a blog written by YouTube’s executives, Chief Product Officer Neal Mohan and Chief Business Officer Robert Kyncl, say that 99 percent of those who will be deprived of advertising revenue have earned $100 in the last year, with 99 percent earning less than $2.5 in the last month.
