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M&Ms has issued a sequel to its long-running holiday ad, finally answering the question some may have pondered: what happens to Christmas if Santa Claus faints?
In the original M&Ms “Faint” spot from 1996, the chocolate brand’s Red and Yellow spokescandies were bringing a bowl of red and green M&Ms into the living room for Santa. The duo and Santa were startled by each other’s presence (and existence) and Santa and Red pass out.
“Uh, Santa?” Yellow, wearing a Santa hat, says as the 15-second spot ends. That spot, from BBDO, has run since then with that minor cliffhanger. Now, the Mars brand is out with a longer, heartwarming ending.
“I have to save Christmas,” Yellow declares in “Faint 2: A Very Yellow Sequel,” which debuted as a 90-second online video.
The new spot was created and produced by CLM BBDO in France, with support from BBDO New York. You can watch the original ad below.