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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Adweek’s Guide to Professional Video Conferencing at Home

A lot can be had for not much money, and you might even be able to work with what you already own

21/09/2021
in Featured, News
4 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

By Nick Gardner, video producer at Adweek and host of the Gen ZEOs podcast.

As the coronavirus pandemic continues to impact our daily lives, many of us have found ourselves working from home and realizing that our current video conferencing setups are not up to snuff for what will be needed in the coming weeks.

Whether it’s your daily meetings with staff, a webinar with clients, or if you’re booked for a remote TV appearance, there’s no better time than now to upgrade your setup and put your best face forward. So we’ve put together a guide to the best setups for remote video streaming.

There are three main areas you’ll want to focus on when upgrading your remote working video setup: camera, microphone and lighting. We’ll cover best practices for each of them here, and I’ll provide a few Adweek-approved recommendations at different price points so you can determine what works best for you.

Camera

While most of us have a webcam built into our laptop or desktop computers, they’re often not great quality, and in the case of laptops, they’re positioned at unflattering angles. This is why I highly recommend upgrading to a higher quality external USB webcam that will not only offer a better image, but can be placed in the best possible position for your setup.

There are a few main things to consider here. For the best quality, you’ll want a camera that’s capable of 1080p video at minimum 30fps. If you’re going to be flying solo onscreen, you’ll also want a camera whose field of view is not too wide—about 80 degrees is a safe guideline.

When it comes to positioning the camera, it’s ideal to place it between yourself and your screen so that when you’re looking at the screen, you’re also looking at the camera. I would recommend a basic desktop tripod to accomplish this. Ideally, if you’re using a desktop monitor, the camera will be at or around eye level, which will be the most flattering angle. Alternatively, you can use the built-in clip to attach the webcam to the top of your monitor.

A few more notes on video. Leave a couple feet between yourself and the camera and sit in the center of the frame, leaving a small bit of headroom between the top of your head and the top of the frame. Be cognizant of your background. When possible, try to make your background interesting and have some depth behind you to prevent the image from looking too “flat.” However, if you can’t find the appropriate space, a blank wall is a decent backup option.

Here are our recommendations for the best webcams at three different price points:

  • Razer Kiyo Webcam with Built-In Light: $87 (if budget permits, I recommend purchasing separate lights. However, this budget-friendly option kills two birds with one stone.)
  • Logitech C920S Pro: $70
  • Logitech C922: $100

Lighting

Lighting is arguably the most important part of your entire setup. Even with your fancy new webcam, poor lighting can set you back to square one. There are a few important principles to focus on when it comes to lighting.

First, minimize or eliminate all overhead lighting in your room. Overhead lighting tends to cast harsh shadows on the face, which can be hard to overcome even with supplemental lighting. You’ll ideally want a light source directly on your face, coming from somewhere generally in front of you. This can even be as simple as pointing your desk lamp at your face. However, I would recommend investing a little bit of money into a desktop light that is made to serve this purpose.

Over the past few years, ring lights have exploded in popularity and work perfectly for this application. You’ll want one that comes with a stand, and ideally, you should position it so that your webcam is set up directly behind it, shooting through the center of the ring. You’ll want your face to stand out from the rest of the frame, so do what you can to dim the rest of the light in the room (without making it look like you’re working in the dark, of course).

Here are our recommendations at different price points:

  • Your desk lamp: $0
  • Razer Kiyo Webcam with Built-in Light: $87
  • Ring Light: about $30

Microphone

Last, but certainly not least, you’ll want to figure out audio. For starters, it’s best practice to always use headphones to avoid your microphone picking up the audio from your call. These don’t have to be anything fancy at all, whatever you have will do. Some other best practices are to keep background noise to a minimum, make sure you’re in a quiet place, and turn off A/C units, fans or anything else that makes significant noise.

At the base end, most headphones have a built-in microphone, which can be a great budget-friendly option if you’re already using headphones. However, for a little bit of money, you can get a lot more. For the purpose of videoconferencing, a basic desktop USB mic should be plenty to do the job. You’ll want something with a stand so you can place the mic as close to you as possible (6-14 inches is ideal), without it being in the camera’s frame, and with the front of the mic pointing towards your mouth. This should help to minimize any reverb your room might have.

Here are our recommendations at different price points:

  • Your headphones with built-in mic: $0
  • AmazonBasics Desktop Mini Condenser Microphone With Tripod: $45
  • Blue Snowball Ice: $60

Feel free to use as much or as little of the advice from this guide as you need, and to mix and match the products to find what fits your budget best. A lot can be had for not much money, and you might even be able to work with what you already own.

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