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  • News
    Za-naslovnu-prmccann

    Sajo // McCann and the most optimistic people in the world invited to a positive start in 2021

    whitesquare-naslovnica

    White Square Advertising Festival opened early bird call for entries

    BETC-naslovna

    If you had Santa Claus phone number, what would you ask?

    BETC-Lacoste-naslovna

    “Give for good”

    ogilvy-naslovna

    Ogilvy Social.Lab Amsterdam wins global pitch for the International Volleyball Federation

    oraketa-naslovnica

    3,2,1…and Oraketa takes off!

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Interview
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    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

    Ogilvy Social.Lab NASLOVNA

    Exclusive: Media Marketing declares Diego Maradona tribute – the video of the year! This is the interview with the team who made everything happen in only five days!

    intervju-naslovnicaa

    Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future

    steven-farell-naslovnica-nova

    Stephen Farrell: The influencer industry is over saturated and lacks diversity

    Neli Angelova: Corporate social responsibility is no longer a trend, but reality

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    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

    Pripravljeni na vse, kar sledi

  • Diary

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Young Leaders

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

    Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”

    Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand

    Three questions for Tiffany Rolfe, Executive Vice President and Chief Creative Officer, R/GA, USA

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    Three questions for Riccardo Fregoso, Executive Creative Director, McCann Paris and President Creative, McCann WorldGroup

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    nastja-naslovna-2-min

    Nastja Mulej: The time has come for women to show what they’ve got!

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    7 Notable Women in Advertising

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Addiko bank, with the help of Bruketa&Žinić&Grey, opens first fully digital office

Clients of the Addiko Bank can now take a loan completely from the comfort of their home

14/03/2019
in News
2 min read
Addiko bank, with the help of Bruketa&Žinić&Grey, opens first fully digital office

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Photo: Maja Čulig, Head of Marketing and Corporate Communications, Addiko Grupa, and Ivanka Mabić Gagić, Head of International Business at Bruketa&Žinić&Grey; by: Domagoj Kunić

Addiko Bank has recently introduced the Addiko Virtual Branch Office, the first digital office in Croatia that enables clients of all banks to take a loan in a fully digitized environment, as well as to go through the process of opening an account, completely from the comfort of their home, without the need to visit a brick and mortar office.

Strategic and design management of the digital transformation, or rather transformation of a physical into a digital office, together with the team of Addiko Bank, was led by a team from Bruketa&Žinić&Grey, an agency with which the bank in all five markets cooperates since its rebranding. During the project, the agency’s specialist for digital transformation even moved to Addiko Bank’s offices.

In the Addiko Virtual Office, users can apply for an Addiko Blitz loan in the amount from 10,000 to 40,000 (€1,300 – €5,400) and with a 3 to 5 year maturity, as well as open a current account. The whole process is done online from the beginning to the end – from the application, through the filling of the documentation, to the approval and the electronic signature. All that an applicant for the Addiko Blitz credit needs is their personal identity card, a mobile phone, a tablet or a personal computer with a quality camera, and the token to enter the internet banking application of their current bank.

“When we say modern, we actually mean digital, practical and intuitive solutions. Addiko Virtual Branch Office is all that in one, and in addition, it comes in an attractive package with functionalities and benefits for customers which no one else in Croatia offers, which makes this the future of banking,” said Maja Čulig, Head of Marketing and Corporate Communications at Addiko Group.

“The purpose of a digital office is to provide added value to customers, and in this case, it saves time with respect to going to a physical office. After the initial proposal made by the 360provideo.hr platform, we conducted a research based on which we have defined the overall digital banking experience could be made better for users, regardless of the device they use. We have made a strategy for implementing, we managed the process, we were in charge of the UX design and 2D menu design, the field forms and user experience, all in close and good cooperation with Addiko Bank,” said Dario Drmač, Digital Transformation and e-Commerce Specialist at Bruketa&Žinić&Grey.

 

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Users can enter all the data necessary for the processing of a loan application from the comfort of their home. This is followed by the call from the contact center agent, which lasts just a couple of minutes. Then the applicant gets an individual certificate with a unique PIN and a one-time password. They then select the desired amount and repayment deadline, and finally, when the request is approved, they receive the Contract and sign all the documents digitally, and finally they get their loan in just a few clicks.

Tags: AddikoBruketa&Žinić&Grey
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