Lesnina Croatia, the leading home furnishing retail chain, has prepared a new campaign for 2026 that humorously portrays various everyday situations, from work life to neighborly relations, with the aim of bringing Lesnina even closer to its customers and their daily lives.
The main roles this season are played by popular actors Filip Radoš and Petar Puškarić, who, through a series of charming sketches, embody a generational clash full of warmth, humor, and recognizable life moments. The older employee, hardworking and dedicated, approaching retirement, tries to pass on his wealth of experience to the younger generation, while his younger colleague represents the new generation – relaxed, witty, and a bit clumsy, but always with sincere intentions and a smile on his face.
The creative concept of the campaign was developed by the marketing team of the Zagreb-based agency Akterpublic, who crafted a story infused with warmth, humor, and relatable life situations that anyone can identify with. The direction of the new TV commercials is by well-known director Dražen Žarković, author of numerous successful local TV series, who brought a distinctive cinematic touch and dynamic pace to the project.
The campaign’s exceptional visual aesthetic is the work of cinematographer Filip Toth, while production was carried out by the company Interpolis under the leadership of Nenad Martinović.
This year, Lesnina has gone a step further by preparing not only humorous sketches but also a series of parodies of famous film classics, designed as short movie trailers under the common title “Film Spectacles by Lesnina”.
Filming took place in Rijeka, in the recognizable setting of the Lesnina Rijeka Center and nearby locations, where a cheerful and relaxed atmosphere filled with laughter and creative energy was captured by the entire team.
We bring you exclusive photos from the shoot that reveal what goes into creating the new Lesnina commercials, while the finished video materials will soon be premiered in upcoming TV campaigns and across digital channels.
