Photo: Detail from last year’s PRO PR Awards ceremony
The Academy of Arts of Novi Sad and the agency Apriori World, organizer of the 16th International PRO PR Award which will be held this year in Serbia, yesterday signed a collaboration agreement at the Academy.
Through this agreement, the signatories have pledged to cooperate within the framework of the “Business&Arts” project, which implies the creation of unique trophies for this year’s winners of PRO PR Awards. This year will be the 7th consecutive time that PRO PR Awards celebrate individuals from the region and the world for their special contribution to the development of the profession of public relations.
As part of this cooperation, students of the Academy of Arts, under the guidance of their mentors, will produce trophies from various materials, and artworks will represent their vision of communication and communication management as a profession.
The PRO PR Conference is the first international conference on public relations in Southeast Europe, and this year, from 11 to 14 April, the host of its 16th edition will be the Mona hotel in Zlatibor, Serbia. The successful organization of this year’s conference was contributed to by the Media Craft agency from Novi Sad, which is a longtime partner in the organization of the conference for Serbia. The PRO PR Awards ceremony will be held on 13 April, 2018.
The PRO PR Awards project was launched on the occasion of marking the tenth anniversary of the PRO PR Conference in 2012, and is in fact a program that rewards individuals for their special contribution to the development of the profession of public relations. Considering that the PRO PR Conference is held every year in a different city of the region, the trophies of the PRO PR Awards are made by students of the Academies of Fine Arts from the host country. With this project, the agency Apriori World linked the arts and business sectors to contribute to the better promotion of cultural institutions throughout the region.
“We are honored that the Academy of Arts of Novi Sad recognized the PRO PR Awards and the ‘Business & Art’ project as an opportunity for further affirmation of the art profession and its connection with the economic sector. I am convinced that the trophies, which will be made by students of the Academy of Arts of Novi Sad for this occasion, will show all their creativity, imagination and artistic value. In addition, I am certain this is just the beginning of a quality long-term cooperation aimed at improving the position of arts,” said Danijel Koletić, president of the Organizing Committee of the PRO PR Conference.
