Source: Creativity
Absolut’s latest spot takes the viewers on a spectacular journey through history, from the Big Bang to the present, showcasing how creativity fuels the world.
The brand, in partnership with their agency BBH London and three-time Academy Award winning cinematographer Emmanuel “Chivo” Lubezki (“Gravity,” “Birdman,” “The Revenant”) created the stunning spot titled “One Night”.
From the Big Bang, through evolution and some of the most important events in history, the brand sends a message that all of this brought us to this single, current night, and calls the viewers to “Create a better tomorrow, tonight.”
https://www.youtube.com/watch?v=rSrOt6DZQqA
The spot is narrated by actor/musician Juliette Lewis, and is set to the track “Sunny” by Boney M. The production part of the work was done by Park Pictures, and the video effects are by Framestore.
The spot is part of the wider campaign that focuses on creativity as the driver in the world, and the campaign runs through TV, digital, social and other channels.
