Source: TheDrum
Absolut has released a spoof staff induction video starring real employees, in which the brand takes its slogan, „The Vodka with Nothing to Hide“, to the extreme.
The video shows employee who apparently introduces the company to new employees, underlining the values and the production process of their Vodka. It would be an understatement to say that this ad is amusing, but be advised, the video is not exactly SFW.
Check out the spot below, and keep your eyes open for the scene with the pig.
In a press release for this video, Absolut made clear that the nudity in this ad should only be read as metaphor, and that Åhus distillery employees ‘are normally found fully clothed’.
The film was directed by Sam Hibbard and created by BBH London as part of the brand platform ‘Create a Better Tomorrow, Tonight’.
