The question that creatives of McCann Beograd faced all the time while working on a new campaign for mts was an obvious one: “How creative can we be in everyday life?” And their answer to this question was even more obvious: “creative spite.”
So they made the campaign “mts, a world you’ve never met before” which engages viewers, encouraging them to approach reality in a completely different way. The result is a campaign of vibrant colors and utterly unexpected situations that keep the audience’s attention and make the campaign a striking one.
Ad was directed by Kosta Glušica, with whom the agency has been successfully cooperating for many years now, and the agency points out that such an approach to image and innovation can only be supported by a brand that is sure of its value in the market, a brand that trusts its agency and production teams.
“Trust leads to the liberation of imagination, imagination leads to creation, and creation produces the results that we can all be satisfied with at the end of the day,” said the McCann Beograd in a statement, and invited all clients and creators to “make new out of new, go crazy, all guns blazing, make this market worthy of attention, and have confidence in each other. After that, a result is obvious and, believe it or not, it can be packed into 30 seconds.”
CREDITS:
Creatives – Vladimir Vuković, Kristina Jovanović
Accounts – Goran Jović, Vladimir Popović
Creative Director – Jana Savić Rastovac
Strategic planners – Aleksandar Milojević
Production – Tuna Fish Studio
Director – Kosta Glušica
