As final preparations for the biggest advertising event in Bosnia and Herzegovina are in full swing, news arrives that further confirms its global reputation: one of the most influential names in global marketing, Butool Rizvi, is coming to the upcoming Branding Conference, which will be held on September 18 at Zetra!
An expert with more than 15 years of impressive experience, who has built, led and transformed some of the world’s biggest brands, is bringing to Sarajevo an exclusive insight into how advertising campaigns that win over hundreds of millions of consumers and set new standards in the creative industry are created.
From Intern to the Top of Coca-Cola
Butool Rizvi’s career path is pure inspiration and proof of exceptional professional vision. Starting in 2011 at Unilever, she advanced to the very top, managing major portfolios and iconic brands such as Wall’s ice creams and Knorr.
A decade later, she made a major move to The Coca-Cola Company in Dubai, where she took over content creation and strategy for different beverage categories across Eurasia and the Middle East. Thanks to outstanding results, she soon advanced to the position of Regional Director, before being appointed Senior Marketing Director for Central Asia and the Caucasus, based in Almaty, in mid-2026.
Mastermind Behind Award-Winning Campaigns
Butool Rizvi is known in the advertising world as a visionary who effortlessly combines an analytical approach to data with deep cultural relevance. Her campaigns across the Middle East, as well as South and Central Asia, have not only won prestigious global awards, but have also redefined the way brands communicate with modern consumers.
At the Branding Conference, Rizvi will reveal the recipe for creating advertising messages that strike at the heart and achieve massive success.
The arrival of a world-class expert confirms why the Branding Conference, organized by Via Media, has for more than a decade been an essential destination for all professionals from the worlds of communications, marketing and advertising.
More details about the complete programme, other top speakers and registration fees can be found on the official website branding.ba.
