Source: TheDrum
Sky Germany and agency Serviceplan Campaign X have served up clever ads that outline the pain in missing the start of a movie.
The bold work highlights the benefit of Sky Q’s restart function and looks to drive TV viewers from linear habits to its VoD service. The creative trims the titles of movies including Kill Bill, Goldfinger, Trainspotting and Braveheart to make its point about how missing the start, ruins the experience.
The ads ran in print, OOH and on social media.
