Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Shepherd – A Fixer Company announced its launch in Austin, Texas, forging a strategy-first agency model that applies a “fixer” mentality to help clients with some of their most challenging branding issues and campaigns.
Award-winning Co-Founders Dean McBeth (former Head of Integrated Strategy at Crispin Porter + Bogusky), Dave Burg (former Group Director, Brand Strategy at R/GA) and Dan Walsh (Former Managing Director, Roundhouse) bring a powerhouse of digital, branding and strategy expertise to the agency startup.
“Shepherd takes its inspiration from Pulp Fiction’s Winston Wolfe character, who was an unapologetic fixer and problem solver,” says Co-Founder/Managing Strategist McBeth. “CMOs at many brands are fed up with the antiquated and slow-moving agency structure. Shepherd uses digital tools and integrated methodology to streamline cumbersome marketing and testing processes so that we can bring them compelling and measurable results — quickly.”
Shepherd deliberately launches with no Creative Director on staff, allowing the principals to consistently collaborate with an array of elite creative talent in the industry. This unique model frees up the founders so that they are not beholden to one creative vision or style. To build a team designed to fix creative challenges, Shepherd assembles a ‘SWAT team’ of strategists, comms planners, analytics experts, data scientists, developers, social media specialists and user experience experts tailored to each project and brand. This model is built on success stories the agency’s seasoned strategists have spearheaded at top international agencies.
“The antiquated practices today’s big agencies use for research and targeting amounts to malpractice,” says McBeth. “In today’s rapidly changing business climate, clients want to be digitally led.”