The goal of the new marketing campaign La Vie en Rosé is to bring the Alexandria Cuvée line and its representative of the Rosé line to the attention of consumers in Serbia and the region. The concept of the campaign is the result of a successful creative collaboration with marketing agency Communis in Belgrade.
La Vie en Rosé is not life in pink, it’s Rosé life, where nothing is embellished because it is already beautiful. There’s no closing of one eye, because everything is clear and clean. There are no gimmicks, because everything is natural. There are no lies, because in wine there is truth. This is the world view … free, special, Rosé.
“Alexandria Cuvée are top of the line wines, for which the grapes are selected according to the most stringent criteria. At the same time this is a line which we are particularly proud of, and which is becoming one of the symbols of the winery and a favorite at international events. We anticipate that consumers will pay more attention to this line in the near future,” said Igor Ilievski, General Manager of the Tikveš Winery.
Good cuvée wines – sommeliers say – are blended with a lot of care, experience and dedication in order to achieve a balanced flavor in the exclusively fruity taste which grapes bring. Nothing is added and nothing subtracted from these grapes, they are selected grape by grape and carefully pressed.
More than 130 years of passion and commitment to creating wines of the highest quality has contributed to Tikveš remaining the largest and most modern winery in southeastern Europe, whose wines are served throughout the world.
La Vie en Rosé symbolizes honesty, optimism and constancy to its true nature and uniqueness. Not everything is black and white, shades make us special. This campaign is being implemented through various media and channels, from TV, OOH and print, to the unavoidable digital media. Watch the short video that intrigues us with its message about the uniqueness of the Alexandria Cuvée line.
https://www.youtube.com/watch?v=chTyIYy1tSc&feature=youtu.be
