Magenta 1 is a brand new concept from Croatian Telecom, through which users gain additional benefits for all members of their household, by connecting fixed and mobile services. In collaboration with the agencies McCann Zagreb and Fahrenheit, Croatian Telecom has prepared a campaign with attractive solutions for outdoor positions, and an interesting TV spot about a paramedic who misses his birthday, but, thanks to the services of Croatian Telecom, is cheered up by his family and friends in an entirely original way.
Javorka Jovančević, head of department of marketing communications at Croatian Telecom, said: “A warm family story of how you can be with your loved ones anytime, anywhere, accompanied by a song that is well known to all, young and old, seemed to us a good combination for the introduction of the new concept – the Magenta 1 world.”
The campaign was realized in a creative workshop of McCann Zagreb and Fahrenheit, in collaboration with the production company Paktmedia, and was directed by Grega Vesel.
The person behind the creative idea is Daniel Vuković, the art director was Krešimir Grancarić and the project manager was Bianka Stojanov.
