The Eurobest Awards, celebrating Europe’s most groundbreaking creativity, has today unveiled the winners of its 2025 Awards alongside the winners of the 2025 Young Creatives Competition. Together, these accolades celebrate both the groundbreaking work shaping Europe’s creative landscape and the emerging talent driving its future.
This year’s Awards marked a number of historic achievements. Greece secured its first-ever Grand Prix, triumphing in Creative Commerce with ‘The Wedding Rice’ for Wikifarmer, created by McCann Athens. Jury President, Till Diestel, Chief Creative Officer, Serviceplan, Germany, said:
“This was a project so well crafted. An idea that really sparked within the Jury room for creating a solution to a centuries old problem. There was invention, a new product, a complete eco-system and supply chain. But more so the sustainable aspect of the project resonated. Not wasting food, rather using the non-usable rice for the occasion of throwing it at weddings. A trend the Jury saw throughout. Creating/changing products to solve problems. Brilliant.”
Bosnia & Herzegovina also celebrated a milestone, winning their first Eurobest Awards with a Bronze in both PR and Glass for ‘It’s Time to Stop!’, for Bingo, by Via Media, Sarajevo. These wins underscore the growing diversity and strength of creative excellence across Europe.
Simon Cook, CEO, LIONS, commented:
“Eurobest continues to set the benchmark for creative excellence across Europe. This year’s winners not only showcase bold ideas and flawless execution but also reflect the cultural insight and innovation that drive real impact for brands and society. From historic first-time wins to work that challenges conventions, Eurobest celebrates creativity that moves the industry forward. Partnering this with the Young Creatives Competition highlights our commitment to nurturing emerging talent and ensuring the future of creativity remains as vibrant and diverse as the work we honour today. Congratulations to all the very deserving winners.”
Grand Prix Winners
Audio & Radio: ‘Burger to King’, for Burger King, by Happiness, an FCB Alliance, Brussels, Belgium
Brand Experience & Activation: ‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
Creative B2B: ‘The Faroe Islands Space Program’, for SKF, by NORD DDB, Stockholm, Sweden
Creative Business Transformation: ‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
Creative Commerce: ‘The Wedding Rice’, for Wikifarmer, by McCann Athens, Greece
Creative Data: ‘The 4th Judge’, for The Ring, by BigTime Creative Shop, Riyadh, Saudi Arabia
Creative Effectiveness: ‘Pass It On – Use Your Vote – European Elections 2024’, for the European Parliament, by European Parliament, Directorate-General for Communication, Brussels / &Co, Copenhagen, Belgium / Denmark
Creative Strategy: ‘Get Comfortable’, for Kimberly-Clark, by FCB London, United Kingdom
Design: ‘It has to be Heinz’, for Heinz, by Wieden+Kennedy, London, United Kingdom
Digital Craft: ‘Daisy vs Scammers’, for O2, by VCCP, London / Girl&Bear, London / faith, London / Bernadette, London, United Kingdom
Direct: ‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
Entertainment: ‘Burger to King’, for Burger King, by Happiness, an FCB Alliance, Brussels, Belgium
Film: ‘The Final Copy of Ilon Specht’, for L’Oréal Paris, by McCann, Paris, France
Film Craft: ‘The Final Copy of Ilon Specht’, for L’Oréal Paris, by McCann, Paris, France
Glass: The Award for Change: ‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
Healthcare: ‘Breastmilk Money’, for Herconomy, by Serviceplan Germany, Munich, Germany
Industry Craft: ‘Made to Share’, for Cadbury, by VCCP, London, United Kingdom
Innovation: ‘Creamotherapy’, for My Doctor’s Recipe, by Havas Lynx, Manchester / My Doctor’s Recipe, Dornoch, United Kingdom
Integrated: ‘Price Packs’, for PENNY, by Serviceplan Germany, Munich, Germany
Media: ‘The Sleeping Spoils’, for IKEA, by Buzzman, Paris, France
Outdoor: ‘See Them for Real’, for Musée de l’Armée, by Buzzman, Paris, France
PR: ‘AXA – Three Words’, for AXA, by Publicis Conseil, Paris, France
Print & Publishing: ‘Behind the Logo’, for Pressbyrån, by NoA Åkestam Holst, Stockholm, Sweden
Social & Creator: ‘Burger to King’, for Burger King, by Happiness, an FCB Alliance, Brussels, Belgium
Special Awards
Network of the Year:
- Leo
- McCann Worldgroup
- FCB
Media Network of the Year:
- Wavemaker
- Havas Media Network
- OMD Worldwide
Agency of the Year:
- Publicis Conseil, Paris, France
- Happiness, an FCB Alliance, Brussels, Belgium
- Serviceplan Germany, Munich, Germany
Independent Agency of the Year:
- Serviceplan Germany, Munich, Germany
- TRY, Oslo, Norway
- Wieden+Kennedy, London, United Kingdom
Eurobest Golden Palm:
- Bacon, Norway
- Pocko, United Kingdom
- Girl&Bear, United Kingdom
Agency of the Year by Market:
Belgium, Happiness, an FCB Alliance, Brussels
Denmark, &Co, Copenhagen
France, Publicis Conseil, Paris
Germany, Serviceplan Germany, Munich
Ireland, Publicis, Dublin
Italy, LePub, Milan
The Netherlands, GUT, Amsterdam
Norway, TRY, Oslo
Spain, Lola MullenLowe, Madrid
Sweden, NORD DDB, Stockholm
United Kingdom, VCCP, London
Young Creatives Competition
The Eurobest Young Creatives Competition gives emerging talent the chance to gain recognition within the industry and make their mark across Europe. This year participants were challenged to develop a campaign for L’Enfant Bleu, a French association dedicated to protecting children affected by violence. The brief asked teams to find a solution to make asking for help completely invisible, so children can speak up safely without fear of being seen or heard. With most abuse happening within families and 80% of victims never speaking out, the task was to create discreet, empowering solutions that encourage children aged 10-17 to reach out on their own terms – without judgment or exposure – while positioning L’Enfant Bleu as a trusted, invisible ally.
Young Creatives Competition winners are announced as follows:
Gold
Maxime Auber, Copywriter & Bruce Loiseleur, Art Director, Le Quatre
France
‘The Blue Page’
Silver
Charlotte Largenton, Copywriter & Melvin Zinck, Art Director, Le Quatre
France
‘Emote for help’
Bronze
Emy Veljkovic, Art Director & Zoé Lucas, Art Director, Saatchi & Saatchi
France
‘The !blueheal signal’
The Eurobest Creativity Report will be published on Thursday 11 December – featuring the official rankings and insights from across the Awards, exclusively on The Work.
All winners are available to view via The Work.
This year, Eurobest did more than celebrate Europe’s finest creativity, it rewrote creative history for Bosnia & Herzegovina. With Via Media earning the nation’s first Eurobest awards, a new chapter has opened for the country’s creative industry. What was once a distant ambition is now a confirmed achievement, signaling that Europe’s creative future will be shaped by a broader, more diverse set of voices than ever before.
