When you take out a smartphone in the middle of a movie and start messing with it, or you answer a call careless of the fact that your sound has actually ruined everyone’s film experience, be prepared for the fact that people will think all sorts of things about you. And if you actually suspect that someone noticed, or that they were bothered by it, think twice.
After the last series in which the audience were shown ASHES (to pour on yourself), a HOLE (to fall through) and EARS (to cover oneself), bonbon and McCann Zagreb now unveiled the latest sequel to the series of very popular cinema ads reminding everyone of the basic, but too often absent manners in the cinema halls.
Stars of the new videos, a GOAT and a MONKEY, were deliberately chosen, because it is very clear what others think about you when, instead of enjoying the movie, you decide to ruin everyone’s time with your phone.
Spots were produced by RC Anima, and the project team at McCann were Iva Šimunović (Account Manager), Petra Gajica (Head of Strategy), Kruno Hržić (Senior Copywriter), Tomislav Fabijanić (Designer), Goran Božić (Creative Director), Ivan Čepelak (Creative Director) and Daniel Vuković (Chief Creative Director).
