The book Svedočanstvo o jednom vremenu – O svetu marketinga nekad i sad (Testimony of a Time – Of the World of Marketing Before and Now) recently came out of the press, with contributions of 88 authors from the world of marketing who on 604 pages of the book talk about marketing in the past and now.
The book, published by the Svet marketinga (World of Marketing), has sparked the attention of the professional public, because for the most part it represents a set of works by practitioners in the field of marketing.
As part of the promotion of this book, a series of panel discussions will be organized from this July until the end of January next year, and the first such panel will be held in the ceremonial hall of the administrative building of the Belgrade Fair on July 24, beginning at 14:00hrs.
The theme of the first panel will be understanding of the philosophy of marketing and its application in the economy and social life, from the perspectives of the past, the present, and the future. Participants, among others, will be: Miša Lukić, PhD. Tanja Mamula, Igor Černiševski, Miroslav Šutić and Žozef- Ivan Lončar.
After the panel, the Honorary ambassadors of the applied marketing philosophy will be announced.
