Only those companies that continuously adapt to circumstances are able to grow, develop and resist challenges. This is a message that Adris Grupa, one of the most successful companies in the region, wanted to convey on the occasion of publishing their latest Annual Report.
This publication contains the AG last year’s business performance and is literally challenge-proof: it can withstand tearing, creasing, water and fire. No matter how tested, the book remained undamaged, illustrating the firmness and the strength of Adris Grupa results, and the company’s ability to cope with any situation.
The book was designed and made jointly by Adris Grupa and the Bruketa&Žinić&Grey Agency whose Creative Director Zrinka Horvat Goodman explained:
“The book was subject to flambéing in the kitchen of the Lone Hotel, dipped into the sea and taken for a spin across the fish farm by Cromaris fishermen, frozen in liquid nitrogen at -195.79°C with the help of the Adris Foundation fellow, Assistant Professor Dinko Mitretić, Ph.D., tested to creasing and tearing by children at the Amarin Hotel, and even run over by a 2-ton off-road vehicle at a Croatia Osiguranje Motor Vehicle Inspection Station. The book remained undamaged.”
Project team:
Client: Adris grupa
Corporate Communications Director: Predrag Grubić
Corporate Communications Specialist: Kristina Miljavac
Controlling Director: Hrvoje Patajac
Agency: Bruketa&Žinić&Grey
Creative Directors: Zrinka Horvat Goodman i Davor Bruketa
Client Service Director: Maša Ivanov
Account Manager: Zrinka Požar
Art Director: Andrea Knapić
Production Manager: Vesna Đurašin
Head of DTP/Prepress: Radovan Radičević
Account Executive: Ante Kantor
Print: Cerovski Print Boutique
DOP: Domagoj Kunić
Videopresentation: Dragan Lakićević
