Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Photo: Agenciji 101 i Unicefu Slovenija pripao je Grand Prix
The POMP Forum Conference is the largest annual event in the field of content marketing in Slovenia, which this year had its ninth edition. It is an international conference covering the entire Adriatic region. Every year, the Slovenian and international experts from the field of corporate media speak at the POMP Forum, sharing with visitors interesting lectures and the latest trends in content marketing.
In content marketing we always encounter limitations and challenges to overcome with creativity and technical knowledge. That’s why this year’s lectures are united under the slogan of Polygon of Content Marketing. At the stations of the program, participants were informed about different areas presented by 11 speakers from Europe and North America.
Lectures were opened by Ron Tite, a Canadian creative and a fan of good content: “To be successful in communication, you need to find the essence of why you are doing what you are doing. Then you have to make it clear – preferably in words and in the way you think. Then the real work starts. Turn ideas into actions, set goals and steps to them, and importantly, very importantly, don’t forget the first two steps.”
Over 200 participants listened about original content, ethical marketing, global strategies, digital platforms, small budget projects, technological dilemmas and new wave of content marketing.
The last of the speakers to delight the packed conference hall was Mikey Mooguire, who used real examples to show that even fake news can be real news.
The penultimate “station” of the conference brought a hidden guest, Arne Hodalič, a renowned Slovenian photographer who approaches his content from a different angle, and places his thoughts into formats that speak more than 1000 words.
This year’s record-breaking international jury in terms of number of members, led by Nina Sankovic from Snaga Ljubljana, at the end of the POMP Forum awarded recognitions in ten categories. Among the awards in certain categories, a special jury selected the Grand Prize winner, and awarded prizes for special achievements in the field of content marketing. The jury for the Grand POMP this year included: Urša Pučko (Internavti), Uroš Goričan (Pristop), Denis Oštir (Gorenje), Andrej Ravnikar (Akrapovič Kreativa) and Jernej Janežič (Atlantic Grupa).
This year’s POMP Awards winners:
Best digital media
- Hidden Escape Room, Agency 101 for UNICEF Slovenia
Best video
- Fire-fighters save Cene Prevac from a mangled car, Triglav osiguranje
Best print publication
- Simply Clever, Porsche Slovenia for ŠKODA
Best social media communication
- Communication of new Cockta in Instagram, Droga Kolinska
Best media of public sector, associations and non-profit organizations
- Ambition, Slovenian-German Chamber of Commerce
Best content campaign
- ire-fighters save Cene Prevac from a mangled car, Triglav osiguranje
Best internal communication
- Štacunar, Lidl Slovenia
Best influencer marketing
- Ambassador of unhealthy life, Agency 101 for Droga Kolinska
Best cover
- Prejednostavno, spring/summer 2018, Lidl Slovenia
Best design
- Prejednostavno, Lidl Slovenia
Award for special achievements
- Štacunar, Lidl Slovenija
Grand POMP
- Hidden Escape Room, Agency 101 for UNICEF Slovenia
