PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

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    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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9th POMP Forum: Even fake news can be real news

Grand Prix for the content marketing project of the year went to Agency 101

01/10/2018
in News
3 min read
9th POMP Forum: Even fake news can be real news

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Photo: Agenciji 101 i Unicefu Slovenija pripao je Grand Prix

The POMP Forum Conference is the largest annual event in the field of content marketing in Slovenia, which this year had its ninth edition. It is an international conference covering the entire Adriatic region. Every year, the Slovenian and international experts from the field of corporate media speak at the POMP Forum, sharing with visitors interesting lectures and the latest trends in content marketing.

In content marketing we always encounter limitations and challenges to overcome with creativity and technical knowledge. That’s why this year’s lectures are united under the slogan of Polygon of Content Marketing. At the stations of the program, participants were informed about different areas presented by 11 speakers from Europe and North America.

Lectures were opened by Ron Tite, a Canadian creative and a fan of good content: “To be successful in communication, you need to find the essence of why you are doing what you are doing. Then you have to make it clear – preferably in words and in the way you think. Then the real work starts. Turn ideas into actions, set goals and steps to them, and importantly, very importantly, don’t forget the first two steps.”

Over 200 participants listened about original content, ethical marketing, global strategies, digital platforms, small budget projects, technological dilemmas and new wave of content marketing.

The last of the speakers to delight the packed conference hall was Mikey Mooguire, who used real examples to show that even fake news can be real news.

The penultimate “station” of the conference brought a hidden guest, Arne Hodalič, a renowned Slovenian photographer who approaches his content from a different angle, and places his thoughts into formats that speak more than 1000 words.

This year’s record-breaking international jury in terms of number of members, led by Nina Sankovic from Snaga Ljubljana, at the end of the POMP Forum awarded recognitions in ten categories. Among the awards in certain categories, a special jury selected the Grand Prize winner, and awarded prizes for special achievements in the field of content marketing. The jury for the Grand POMP this year included: Urša Pučko (Internavti), Uroš Goričan (Pristop), Denis Oštir (Gorenje), Andrej Ravnikar (Akrapovič Kreativa) and Jernej Janežič (Atlantic Grupa).

 

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This year’s POMP Awards winners:

Best digital media

  • Hidden Escape Room, Agency 101 for UNICEF Slovenia

Best video

  • Fire-fighters save Cene Prevac from a mangled car, Triglav osiguranje

Best print publication

  • Simply Clever, Porsche Slovenia for ŠKODA

Best social media communication

  • Communication of new Cockta in Instagram, Droga Kolinska

Best media of public sector, associations and non-profit organizations

  • Ambition, Slovenian-German Chamber of Commerce

Best content campaign

  • ire-fighters save Cene Prevac from a mangled car, Triglav osiguranje

Best internal communication

  • Štacunar, Lidl Slovenia

Best influencer marketing

  • Ambassador of unhealthy life, Agency 101 for Droga Kolinska

Best cover

  • Prejednostavno, spring/summer 2018, Lidl Slovenia

Best design

  • Prejednostavno, Lidl Slovenia

Award for special achievements

  • Štacunar, Lidl Slovenija

Grand POMP

  • Hidden Escape Room, Agency 101 for UNICEF Slovenia
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