Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Adam&eveDDB and the Campaign Against Living Miserably (CALM) have launched a stunning Project 84, a stunt in which they placed 84 lifelike mannequins on the ledges of London’s ITV Southbank buildings to raise awareness on male suicide.
The horrible statistic shows that every two hours a man takes his own life in the UK, which means there are about 84 male suicides per week. The main issue that the campaign wants to point to is the stigma associated with mens’ mental health, and the lack of action to remove that stigma and make it acceptable for men to ask for help when they feel suicidal.
Within the project, sculptor Mark Jenkins created a series of 84 sculptures, with support from bereaved friends and families who have lost a loved one to suicide. Jenkins interviewed these groups of relatives in a series of workshops, and the resulting figures were made in his trademark tape-casting technique.
Today @theCALMzone is launching #project84 with @thismorning Bringing awareness around #MaleSuicide with 84 life-sized sculptures as visual representations of 84 real men who take their own lives every single week in the UK. #SuicidePrevention pic.twitter.com/elDhpDMIht
— ITV Responsibility (@ITV_R) 26. ožujka 2018.
The sculptures were placed on the ledges of Southbanks buildings this Monday (March 26), making a shocking view for passers-by. Alongside the broadcast coverage by ITV, the Project 84 has been supported by a PR campaign from creative communications agency W, alongside online comms, posters and volunteers on the ground, raising awareness of the signs to look out for in people who may be at risk, and most importantly, how to provide them with support.