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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

366 works will compete for awards at the 27th Slovenian Advertising Festival

25 pairs have registered for the Young Creatives competition

27/03/2018
in News
2 min read
366 works will compete for awards at the 27th Slovenian Advertising Festival

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

27th Slovenian Advertising Festival – SOF, which will be held on 12 and 13 April in Portorož, has received 366 works which will compete for awards and honours. All the submitted works will go under the scrutiny of the jury made by top experts under the leadership of Mitja Petrovic, an independent consultant in the field of market communication. In the Young Creatives competition, 25 pairs have registered.

“The number of entries compared to the previous year is 7.6% lower. There are at least two reasons for this: the absence of smaller applicants from past years who participated with one fifth of total number of entries, and the drop in the Film category, all of which affects overall reduction in the number of entries. Reduction in the number of TV adverts has been definitely influenced by the trend of moving communication budgets to other channels, which is influencing the entire communications industry. In addition, for the past two years, the participation in the category OFF SOF is charged, which also affected the number of entries. That is why, despite a slightly lower number of entered works, we are very happy with the overall harvest from such a small market,” members of SOF’s Competition Program Council commented.

Under the leadership of President of the Jury Mitja Petrović, works will be judged by: Vladimir Ćosić, Digital Creative Director, McCann Beograd, Serbia, Blaž Kocjančič, Creative Director, Internauti, mag. Tomato Košir, designer of visual messages, Petra Krulc, Executive Creative Director, Grey Ljubljana, Sara Mekinc, Interactive Creative Director, Pristop, Boštjan Napotnik, Creative Director, Futura DDB, Tomasz Pirc, UX, Innovatif, Janez Rakušček, Executive Creative Director, LUNA\TBWA.

SOF this year offers young and talented creatives the opportunity to show their knowledge at the Young Creatives competition. The winners of the competition will go to the Cannes Lions 2018 festival, under the auspices of the Slovenian Advertising Chamber, where they will participate in the Young Lions competition in the Digital category.

Winners of the 27th SOF will be announced on Friday, 13 April, when the Awards Ceremony will be held in Portorož.

The SOF Preliminary Program is available on the SOF website.

Tags: Mitja PetrovičSlovenian Advertising FestivalSOFYoung Creatives
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