27th Slovenian Advertising Festival – SOF, which will be held on 12 and 13 April in Portorož, has received 366 works which will compete for awards and honours. All the submitted works will go under the scrutiny of the jury made by top experts under the leadership of Mitja Petrovic, an independent consultant in the field of market communication. In the Young Creatives competition, 25 pairs have registered.
“The number of entries compared to the previous year is 7.6% lower. There are at least two reasons for this: the absence of smaller applicants from past years who participated with one fifth of total number of entries, and the drop in the Film category, all of which affects overall reduction in the number of entries. Reduction in the number of TV adverts has been definitely influenced by the trend of moving communication budgets to other channels, which is influencing the entire communications industry. In addition, for the past two years, the participation in the category OFF SOF is charged, which also affected the number of entries. That is why, despite a slightly lower number of entered works, we are very happy with the overall harvest from such a small market,” members of SOF’s Competition Program Council commented.
Under the leadership of President of the Jury Mitja Petrović, works will be judged by: Vladimir Ćosić, Digital Creative Director, McCann Beograd, Serbia, Blaž Kocjančič, Creative Director, Internauti, mag. Tomato Košir, designer of visual messages, Petra Krulc, Executive Creative Director, Grey Ljubljana, Sara Mekinc, Interactive Creative Director, Pristop, Boštjan Napotnik, Creative Director, Futura DDB, Tomasz Pirc, UX, Innovatif, Janez Rakušček, Executive Creative Director, LUNA\TBWA.
SOF this year offers young and talented creatives the opportunity to show their knowledge at the Young Creatives competition. The winners of the competition will go to the Cannes Lions 2018 festival, under the auspices of the Slovenian Advertising Chamber, where they will participate in the Young Lions competition in the Digital category.
Winners of the 27th SOF will be announced on Friday, 13 April, when the Awards Ceremony will be held in Portorož.
The SOF Preliminary Program is available on the SOF website.
